About
About
Who we are
NOYB WEAR is an Italian company that makes beautiful, comfortable and functional underwear for all trans, queer, non-binary and gender non-conforming folks who encounter, on a daily basis, difficulties in finding clothes aligned with their gender or who face gender dysphoria.
Our products, designed in Italy and made in Europe, are made with the highest quality materials and designed according to the specific needs of the wearer, taking into account the long-term effects of the product on their body.
Whoever you are, whatever you need, Noyb Wear is for you.
A Story Of
NOYB WEAR is the result of a great love story, the one between Valentina, our Founder, and her wife Zoey, a trans woman "in search of the perfect underwear".
For Zoey, getting dressed in the morning was a dramatic moment: "women's" underwear was gender affirming, but it didn't have a containing effect and, in fact, it didn't cover or conceal anything, making it difficult for her to pass; “men's” underwear, on the other hand, made her feel dysphoric.
This situation, repeated every day, made it impossible for her to go about her day with ease.
Something as small, but also as indispensable as underwear, had become a problem: if the solution didn't exist, it had to be created.
This is why Valentina founded NOYB WEAR.
Our entire team, with the same commitment and care, wants to do useful and beautiful things for the LGBTQ+ community.
MISSION
Have you ever thought about how easy it is to get dressed in the morning?
You open the drawer, put on your underwear and then get dressed. Easy, right?
This is not really the case for everyone.
For many trans, queer, non-binary and gender non-conforming folks it's not that simple at all. In fact, the underwear available on the market is not suitable for everyone and can create discomfort and amplify gender dysphoria.
This is why NOYB WEAR was born: to make comfortable, functional and inclusive underwear. Whoever you are, whatever your need, Noyb Wear is for you.
VISION
NOYB WEAR is the result of years of research, studying, prototypes and collaborations with experts that have permitted the creation of the best possible products: beautiful, comfortable, durable and above all functional.
If they have to compress, let them do it well, if they have to create volume, let it be realistic.
And this is how we realized our dream: to produce, with the highest quality materials and the highest level of engineering, binders for flattening the chest, tucking briefs for flattening the pubic area and menstrual-friendly packing boxers to create the shape of penis and testicles that can also be used with pads with wings if needed.
VALORI
NOYB Wear believes in inclusion and equality, achievable through self-expression.
The simple and humble gesture of wearing underwear aligned with your gender is the basis of human dignity and the right to feel good in your own skin.
And this is why NOYB created this line of underwear: so that underneath your clothes you can always feel comfort, beauty, functionality and freedom.
Why are we called NOYB?
It is the acronym for “None Of Your Business”: it is the direct and immediate answer to that invasive and discriminatory question that trans* folks hear way too often: “What's in your pants?” – NOYB: "it's none of your business!".
NOYB is the answer of those who want to freely express their true self, without suffering the discriminatory judgment or indiscreet curiosity of others.
